Camila and Matthew McConaughey Make a Pantless Debut in Revealing Their New Pantalones Organic Tequila

Matthew McConaughey and Camila McConaughey have ventured into the world of tequila, and they're doing it with a playful twist.

The celebrity couple, known for their charm and humor, recently introduced their new collaborative tequila brand, Pantalones Organic Tequila. To make this announcement, they decided to bare it all, quite literally, in a lighthearted video that reflects the essence of their new endeavor.

In the cheeky video, the McConaugheys kick things off by roaring away on motorcycles through a picturesque agave field. As they rev up their engines, Matthew poses a question: "When did tequila stop being tequila?" Camila playfully responds, "Right? Where's the fun?"

Both sporting matching aviator sunglasses and stylish button-down shirts, it becomes apparent that this is the extent of their attire – with strategic blurring below the waist, of course. Unperturbed, they ride down a rugged dirt path with their eyes fixed on the horizon.

Following an exuberant toast to mark the beginning of their new venture, the video briefly shows them from behind, once again revealing their pantsless bodies, all in good fun.

With a wink and a smile, they playfully joke, "Please do not keep yours on."

In a joint statement, they add, "Pantalones Organic Tequila - the best thing we’ve made with our pants on."

Pantalones Tequila offers a trio of distinct flavors within its portfolio. The Blanco variation exudes enticing "notes of honey and citrus." For those who prefer a more complex taste, the Reposado, aged for nine months, presents a fruitier profile with a fresh oak undertone. Meanwhile, the Añejo, aged for a generous 15 months, boasts an array of flavors, including vanilla, butterscotch, and maple, according to the official release.

Matthew McConaughey is known not only for his acting prowess but also for his sense of humor, which is evident in this playful tequila venture.

Speaking about the source of his humor on the Whine Down with Jana Kramer podcast, he shared, "My family — and part of Camila and I as well — we cherish the value of a sense of humor and comedy." This sense of humor extends to his family, as his mother, Kay McConaughey, is a fan of good jokes. Camila recounted early experiences when Kay would tease her by calling her by all of Matthew’s ex-girlfriends' names. This playful interaction eventually strengthened their relationship, as Camila shared on Southern Living's Biscuits & Jam podcast.

Matthew further revealed, "My family is big on rites of passage and initiation, and you don’t get into the McConaughey family easily," during an interview with ET Canada in September.

With the launch of Pantalones Organic Tequila, the McConaugheys are not only showcasing their humorous side but also offering a new tequila experience to enthusiasts. This tequila venture, like their family values, promises to be a blend of tradition and fun.